create.protect.exploit.expand™
Telekom Malaysia (now known as TM) has spent RM9 million rebranding itself. The money was spent on engaging an external branding expert, creating a new concept and designing a new brand. Branding is more than just coming up with a new logo or spending more money on a new tagline and endless advertising. It has…
The protection of intellectual property rights (IPR) has been identified as being one of the main concerns for US investors to come into Malaysia, said the United States ambassador to Malaysia, Christopher J LaFleur. He said a survey conducted last year of senior executives of global 1,000 firms found that 28% considered IPR protection an…
The European Parliament voted overwhelmingly on Wednesday to reject a law that would have given software common patent protection across all countries in the European Union. The decision, by 648 votes to 14, was preceded by a fierce four-year battle between those who supported the idea that companies should be able to own software – and…