LEVERAGING ON AND VALUING INTELLECTUAL ASSETS
By Renuka Sena Director Mindvault Sdn Bhd An edited version of this article was published on 28 June 2004 in the [email protected] pullout of The Edge, Malaysia’s leading Business & Investment Weekly. In today’s exceedingly competitive markets, the use and protection of Intellectual Assets is often the difference between continued success, and impending failure of a…