MANAGING INTELLECTUAL PROPERTY AS A STRATEGIC ASSET PART 3: Taking Your IP Seriously
By John Chong Intellectual Property Consultant and Director Mindvault Sdn Bhd This is the third in a four-part series published on 14 July 2003 in the [email protected] pullout of The Edge, Malaysia’s leading Business & Investment Weekly. The road to managing a company’s intellectual property (IP) as a strategic asset begins with identifying, analysing and…