SMALL- and medium-sized industries (SMIs) and small- and medium-sized businesses should create and develop brands that can compete globally, said Asia-Pacific Brands Foundation chairman Tunku Tan Sri Imran Tuanku Jaafar.

“Local SMIs should no longer just manufacture goods, but also focus on creating positive branding for Malaysia,” he said at the launch of The Brand Laureate in Kuala Lumpur yesterday.

Asia-Pacific Brands Foundation, headquartered in Kuala Lumpur, is a non-profit organisation committed towards promoting and improving branding standards in the region.

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Posted by: David Oh on 7/9/2005 4:33:10 PM