Datuk Seri Abdullah Ahmad Badawi said Thursday large Malaysian companies as well as small- and medium-size enterprises (SMEs) must seriously adopt and integrate branding and packaging strategies into their business practices.
The prime minister described the two as fundamental aspects of successful businesses.
“We must work to develop the capacity of Malaysian enterprises and enable them to roll out packaging and branding of their products and services that can compete at all levels.”
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Posted by: David Oh on 11/8/2005 3:58:13 PM